TECH AT THE TOP: TECHNOLOGY & DIGITAL TRANSFORMATION

Elena Breda

Senior Vice President, Global Product Category Food Preservation
Electrolux


 

Elena Breda is Senior Vice President Global Product Category Food Preservation at Electrolux, headquartered in Stockholm, Sweden.

Elena joined Electrolux in 2002 and has strong experience in sales and marketing strategy and execution, innovation, product portfolio management and product development , having worked in different marketing, sales, product line and R&D roles in EMEA, in APAC and in Global Organizations within Electrolux, based in different countries (Italy, Belgium, Sweden and Singapore). 

She has contributed to the success of different product launches and profitability turnarounds, being skilled in obtaining and interpreting the voice of consumers to create product roadmaps and develop competitive strategies. 

Elena is Italian and has a Master’s Degree in Electronic Engineering and a PhD in Biomedical Engineering.